Marketing that Sticks

Advertising Leader Magnetic Attractions Awarded GSA Schedule

Tampa, FL – October 27, 2011 – PR Newswire

GSA Applications is pleased to announce that Magnetic Attractions has been awarded a GSA Schedule 78 contract and are now certified to provide goods & services to the Federal government. Federal officials appreciate GSA Schedules as a means of procuring goods and services as suppliers are rigorously vetted by the General Services Administration (GSA). Magnetic Attractions has placed its extensive line of promotional magnets on GSA Advantage!®, the government's electronic ordering system

"This schedule represents a natural growth progression for our company and will allow us to expand our markets to service not only federal accounts, but state and municipal needs as well," stated John Dowling, General Manager of Magnetic Attractions. He continues: "We’ve established a reputation for quality innovation with many of our products and feel that we can offer the Federal Government a truly integrated marketing solution ranging from a public safety notice imprinted on a refrigerator magnet to newer integrated marketing concepts including QR Code promotions."

Dowling adds: "Given the current budget cutting and deficit reduction climate, promotional magnets offer very low cost options for most items agencies print on paper and eventually get thrown away like business cards, public safety notices, recycling education, calendars etc. A magnet will last longer than the paper versions and find their way on to file cabinets and refrigerators."

Magnetic Attractions offers a full selection of Promotional Magnets; Magnetic Post Cards and BigMag Mailers; Custom designed Stickers and Labels; turnkey Integrated Marketing Solutions featuring Direct Mail Services and a variety of specialty items including promotional magnetic calendars.

GSA Applications managed the tender process on behalf of Magnetic Attractions, facilitating the application preparation, submission and negotiations with government buyers at the GSA.

About Magnetic Attractions:

Founded in 1991, Magnetic Attractions got its start by distributing and fabricating flexible magnetic products. As a pioneer in the four color product offering, Magnetic Attractions has never lost sight of the role quality plays in a product offering. In 2008, Magnetic Attractions acquired Rainbow Magnetics of Santa Ana, California, a company with more than 34 years’ experience in producing promotional magnets and direct mail postcards and coupons with magnets. Magnetic Attractions have recently expanded to 24,000 SF production facilities in Irvine, CA. With this completed expansion, Magnetic Attractions offers state of the art, coast to coast print and production capabilities. Visit for more information.

About GSA Applications:

GSA Applications, a division of Federal Verification Co., Inc., is a premier GSA advisory & solutions firm. With over 600 schedules awarded to date, Tampa FL based GSA Applications leverages its industry-leading experience and in-house staff of specialists to deliver professional government marketing services to businesses nationally. Visit for more information.


For Magnetic Attractions: John Dowling, General Manager at 800.421.3251

For GSA Applications: George Louli, MarCom Manager at 813.792.4600