Glossary

Bleed: Printed image that extends beyond the trimmed and/or die-cut edge. Bleed is necessary on graphic designs that fill and/or extend to the edge of a finished size. Bleed helps to prevent white gaps along the edge when trimmed to finish size. Normal recommended bleed is 1/8 inch.

Color:

CMYK: (Cyan, Magenta, Yellow, Black) The four colors used by printing presses to create images that, to the naked eye, appear to be full color. The printing process itself is referred to as four-color process.
Cyan: One of the four standard colors used in four-color process printing; color is in the blue family.

K: Abbreviation for black in four-color process printing. It is the ‘K’ in CMYK.

Magenta: Process red, one of the basic colors in four-color process printing.

RGB: (Red, Green, Blue) The colors used to display the full spectrum of color on electronic devices like computer monitors and television sets.
Spot Colors: Printing ink pre-mixed to match defined industry-standard systems like Pantone.

PMS: The abbreviated name of the Pantone Color Matching System.

Pantone® Matching System: (PMS) The printing industry standard color matching system. Ink colors are referred to by a common set of three- or four-digit numbers to ensure color accuracy from one printer to the next.

Common Rule: A die-cut and/or trimmed edge shared by a repeated shape (usually a square or rectangle), rather than space between finished size of shapes.

Density: The degree of color or darkness of an image or photograph.

Die: Steel blades mounted in a wood board, used for cutting and scoring magnets.

Die Cut: To cut shapes in magnets using a die.

Die Line: Lines created to illustrate the trim edge and/or outside edge of a finished magnet shape.

Digital Offset Printing: A computer to press print technology in which lasers expose and charge the photosensitive plate, which then attract the liquid ink to the image. The image to be printed is transferred from plate onto a rubber-covered cylinder, then onto paper. These printing plates can be used for multi colors and jobs.

DPI: Considered as “dots per inch,” a measure of output resolution printed by the printing presses.

Drop Bottom: An indication that there is more imprint area on one end of a magnet design than the other.

EPS: Encapsulated Post Script, a known file format usually used to transfer post script information from one program and/or computer to another.

File Format: Software applications and details used to set-up artwork for printing.

Flexography Printing: A relief printing technique that uses a rotary press and a flexible, rubber or plastic, printing plate.

Four-color Process Printing: Technique of printing that uses black, magenta, cyan and yellow to simulate full-color images. Also called color process printing, full color printing and process printing.

Graphic Design: Arrangement of type and visual elements along with specifications for colors and printing processes that, when combined, convey a visual message.

Graphics: Visual elements that supplement type to make printed messages more clear or interesting.

Hue: A specific color such as yellow or green.

Imation Proof: A Color Proof that is produced from artwork supplied by the client using an Imation Color System. Magnetic Attractions provides this proof to the customer free of charge.

Imprint Area: An area of a magnet design reserved to place company logo, contact and other information.

Mil: 1/1000 Inch - The thickness of magnets and laminates as printing substrates are expressed in mils.

Offset Printing: (Also known as offset lithography) A printing method whereby the image to be printed is transferred from a photographically-prepared metal plate onto a rubber-covered cylinder, then onto paper.

Overrun or Overs: Copies printed in excess of the specified quantity.

PDF: (Portable Document Format) the proper three character file extension for an Adobe® Acrobat file. A .pdf file accurately depicts an un-editable version of virtually any electronic document, just as if it were being viewed within the software used to originally create it. Adobe Acrobat Reader software must be installed on the PC being used to view pdf files.

PDF Proof: Proof that is saved in PDF file format and can be electronically transmitted.

Polypropylene varnish: Shiny coating used to protect and preserve the magnet.

PostScript: The computer language most recognized by printing devices.

PPI: Resolution measured in “pixels per inch” that make up the electronic image on your computer.

Process colors: Cyan (blue in color), magenta (process red), yellow (process yellow), black (process black).

Proof: Printed image used to review print job for any flaws, errors, or typos before the actual job goes into production.

Press Proof: A color proof that is created at our production press but does not have magnet applied. Die lines are printed on the color proof or supplied on an overlay. There is a $100 charge for this proof type.

Sans Serif Font: A typeface having no serifs (small strokes at the end of the main strokes of each character).

Score: A method of cutting that does not cut completely through the magnet, but allows the cut to be easily completed by hand.

Serif Font: A typeface having small strokes at the end of the main strokes of each character.

Substrate: Material on which printing is done. Some examples of substrates used are semi-gloss paper and vinyl.

Trim Size: The size of the printed material in its finished stage; actual size of finished magnet.

Unusual Bleed: Print bleed that extends beyond trimmed edge that is more than one consistent color.

UV Coating: An environmentally friendly liquid laminate bonded and cured with ultraviolet light.