Posts Tagged ‘magnetic marketing’

Mom knows best when it comes to print coupons

Working momI think  most of us can agree that moms know best when it comes to squeezing every nickel out of the family budget.  You also don’t need to be a fan of those reality coupon shows to know moms manage those nickels by using coupons.

But, since this is 2014 not 1984, you might assume that the days of cutting out traditional print coupons has been replaced by their digitial counterpart.   That’s why a recent survey by Womensforum.com caught my eye and gave fresh evidence that print marketing is still alive and well (and maybe why our BigMag coupon mailers are so popular).

According to the Womensforum survey of 2,200 moms – (more…)

Magnetic Attractions Going to Pizza Expo

Pizza Expo booth location 1928Independent Pizza Operators have another reason to attend the International Pizza Expo this March.  Magnetic Attractions will be in the house and ready to talk pizza marketing, promotional magnets and magnet mailings.  We’ve finalized our booth location for the Pizza Expo (#1928), and are ready to answer the one big question.  “Why should I even bother to visit the Magnetic Attraction’s booth?”

Top 5 Reasons for visiting our booth (more…)

Calendar Magnets Go From Mailbox to Icebox

direct mail mailbox protestingI’m looking at my 2013 Calendar Magnet stuck to my file cabinet and it dawns on me that we’re into the month of October.  It seemed like we just celebrated Memorial Day, and now we’re creeping up on Halloween.  Yikes, time flies.  And at that moment, I realized I needed a 2014 Calendar magnet.

Now I’m lucky.  I work for Magnetic Attractions so all I have to do is raid the sample room to get a 2014 Calendar Magnet (the perks of working for a promotional magnet manufacturer).  But without this sample goldmine, I’d be out of luck and staring at an open space on my file cabinet. Talk about a huge marketing opportunity for the really smart local business.

Now, a smart businesses already knows a Calendar Magnets marketing value, and places an order every year.  Then they have something to hand out (more…)

Promotional Magnets – Going Where the Internet Can’t

Group Shot1Here’s another reason to keep promotional magnets and magnetic direct mail in your marketing plans…

According to a recent Pew Research Center survey, 15% of adults in the United States don’t use the Internet, and another 9% don’t use it in their homes.   With the US population around 314,000,000, that’s a lot of people who aren’t the least bit interested in social media likes, online trends or the newest search algorithms.

So, the question as a Marketer.  How do you reach these eyeballs when you know digital campaigns are useless? The answer is as clear as the refrigerator you stare at over 20,000 times a year, or should I say, the custom refrigerator magnet you can stare at over 20,000 times a year.

Now, I know what you’re probably thinking.  That 15% is probably made up of a bunch of grey-haired seniors living (more…)

Election Magnets, Featured Products and Pizza Expo, Oh My!

Magnetic Attractions sure will be busy in 2012.

Wow.  where did January go.  It seems like yesterday we were trying to celebrate the holidays while producing the rush of 2012 Calendar Magnets.  Now, we’re delivering the flood of BigMag Magnetic Coupon Mailer orders that washed over us since January 3rd. It’s like all our pizza customers realized at the same time that their pizza marketing will suffer if they didn’t get their coupons out before the big game.  

Anyway, that was January.  As we roll into February, I thought this is the perfect time to update everyone on the news and events happening at Magnetic Attractions this year.       (more…)

Yes Virginia, There’s Still Time to Get Promotional Magnets

Even Though We Will Be Closed 12/26 – 2/2 for the Holidays

If the answer is yes, then let this be the nudge you need to pick up the phone and place your magnet order today.  If nothing else, you should check out the Magnetic Attractions Holiday Schedule to decide when your refrigerator magnets need to be ordered.       (more…)

5 Reasons to Like Magnetic Attractions on Facebook

1 – Discounts, Discounts, Discounts– You can find exclusive “Fan-Only” discounts on our promotional magnets and magnetic mailers.
2 – Savings, Savings, Savings– Facebook gives you one more place to access money-saving magnet promotions that you might have missed elsewhere.
3 – News You Can Use – We provide links to valuable content from experts in direct response, social and online marketing.  Use this information to help you do your job better, faster and easier.  
4 – Product Announcements – You’ll get a first peak whenever we launch a new magnet product or direct marketing services.
5 – Company Updates – Find out what’s happening at Magnetic Attractions before anyone else.

Of course, to take advantage of these 5 reasons, you need to first go out and like us at www.facebook.com/magneticattractions.  Then, enjoy the savings, information and images provided – and don’t forget to add your comments.  We want to hear from you.

It’s Friday Night – Do You Know Where Those Damn Coupons Are?

For weeks, I was planning on writing a post on the benefits of the BigMag Magnetic Mailer for the pizza delivery game.  I wanted to highlight all the facts that show how magnetic mailers deliver results even in this age of iPads and Smartphones. Instead, I think I’ll share an experience that demonstrates the power of the magnetic postcard better than any statistic or chart.     

Last Friday night was another typical evening in our household.  My wife was working late, so I alone had to navigate the controlled chaos that’s our typical routine – kids at daycare, running kids to baseball and softball practices, and a parking lot for a freeway that pushed the stress meter off the chart.  Finally, at 6:00 I walked in the door to find my wife staring into the refrigerator.  I could tell from her blank stare that dinner wasn’t hiding behind the milk.  So, time to go with plan B.

“How about Pizza.” I said.  I know we have coupons somewhere.” (more…)

Another Reason to Like Magnetic Attractions

Do you know what God, the iPhone, New York Yankees and Magnetic Attractions all have in common?   Would you believe that we all now can attract loyal followers on Facebook?  That’s right, you can now like us online and become a friend of our promotional magnets and magnetic mailers.  

Now I know it will be hard to get as many friends as God, but if you’re looking for the latest deals on products like Business Card Magnets, Calendar Magnets or BigMag Magnetic Mailers, then you need to like us and follow us regularly.  You’ll never know what news, deals and other plesant surprizes you’ll find there. 

Go to Facebook and search for Magnetic Attractions, or click the link  https://www.facebook.com/pages/Magnetic-Attractions/252084231494082.

5 Reasons Why Mail Isn’t This Guy

Magnetic Attractions recently returned from a little trip to Boston. No it wasn’t for the history or fall foliage, but rather to exhibit our magnets and magnetic mailers at the 2011 Direct Marketing Show. I’m not afraid to admit that I was a little worried about this show.  With this show geared toward digital marketing, I worried attendees might mistakenly view us as the big guy to your left.  

Then the show started, and I worred for nothing.  Sure search, mobile and social media were the hot topics driving the bus, but we still had plenty of traffic getting off at our booth.  They used direct mail because they had success with direct mail.  Here’s just a few reasons why.  I call them:

5 Reasons Mail & Magnets Can Thrive in the Digital Age

  1. $47.8 Billion will be spent on direct mail by businesses in 2011
  2. 52.4% of consumers read direct mail from merchants & 53% found direct mail useful
  3. 98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately
  4. 79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened)
  5. 51% of consumers read postcards delivered by mail
  6. Our BigMags historically have an average response rate between 8% – 11%.
  7. Adding a magnet to a postcard increases readership by 52% compared to postcards without magnets
  8. Magnets increase response rates by over 73%

OK.  I can’t count, but you get the idea.  Direct mail still delivers results and can live a long, healthy life (especially when working alongside a digital strategy).  Of course, add a magnet to the mail and really see results really take off.  Why not give it a try and see for yourself.

To learn more about our promotional magnets, magnetic postcards and direct mail solutions, please give Magnetic Attractions a call at (800) 521-4773 or visit our market solutions page for more details.