Posts Tagged ‘Magnetic Direct Mail’

Direct Mail Success – Let’s Look at the Data (Infographic)

Direct Mail DataIn our last blog post, 3 Reasons for using Postcards in your 2016 Marketing Plans, we saw how a postcard with a 20% discount was able to attract attention, engage customers and get them to open their wallets.  It was a real-world example of direct mail success that often gets drowned out by the hype for mobile, social and email marketing.  This post is ready to cut through that hype and share some interesting data that gives postcards and direct mail marketing a little love.

The following infographic compiles data from the Direct Marketing Association’s 2015 Response Rate Report.  It compares direct mail to mobile, social media and email marketing in the key areas of response rate, costs and ROI. Of course, every campaign is different, and there are no performance guarantees, but the data builds a strong case for at least testing direct mail in your multi-channel marketing plan.  Take a look at the facts, and then contact Magnetic Attractions with any questions, or need a quote.

Continue reading to view the full infographic.

(more…)

3 Reasons for using Postcards in your 2016 Marketing Plans

Direct Mail Reasons2016 is here. That means it’s time for the flood of articles on the hot Marketing trends for the new year. Naturally, we’ll read all of them to see the best way to improve customer engagement, build influence and improve our authority scores to increase sales. Sadly, these articles usually fail to mention direct mail and postcard mailings.

Now I don’t live under a rock.  I know the importance of a SEO, social and online strategy.  I also know that direct mail and postcards—while not new and sexy—are still very effective in one important area.  They still can generate sales. I saw first-hand how this sales power worked influencing buying decisions for a local business I visited after the holidays.

My experience started in our kitchen on Christmas Eve.  I had visions of a clean kitchen floor dancing through my head, but unfortunately I ran into a little Grinch (my son).  He broke our special floor cleaner, so that meant I had some shopping to do after Christmas.

I was ready to head out, when my wife stopped me by shoving a big oversized postcard in my face. It was for a big kitchen and bath store in a busy strip mall in town.  The postcard had a “20% off anything in the store” offer.“ (Disclaimer.  Magnetic Attractions didn’t print this postcard.)

Now 3 reasons why postcard mailings should be part of your 2016 plans. (more…)

Magnets – Turning Nonprofit Marketers into Superheroes

 

Breakthrough Page

Magnetic Attractions is taking their magnet marketing and direct mail solutions on a little summer road trip. We’re in Washington, DC exhibiting at the 9th Annual Bridge to Integrated Marketing and Fundraising Conference.  We’re handing out our new Nonprofit Catalog, sample magnets and a special photo frame created just for the Bridge Conference.  More importantly, we’re spreading the word how magnets and magnetic direct mail can help you become a nonprofit marketing superhero.

From a simple 2×2 square magnet and photo frames to Laminated Postcards and Outdoor Magnets, our products can work alone, or combined with your online efforts to help you succeed in today’s competitive world.

Click here to read how our magnets can help you engage donors as thank you gifts, fundraising appeals and volunteer recruitment.   You can even request a free sample pack while you are there.  Then give us a call at (800) 521-4773 to talk to our magnet experts.  They aren’t going to help you leap tall building in a single bound, but they will help you attract and retain donors without blowing up the budget.

 

 

 

 

Promotional Magnets – Going Where the Internet Can’t

Group Shot1Here’s another reason to keep promotional magnets and magnetic direct mail in your marketing plans…

According to a recent Pew Research Center survey, 15% of adults in the United States don’t use the Internet, and another 9% don’t use it in their homes.   With the US population around 314,000,000, that’s a lot of people who aren’t the least bit interested in social media likes, online trends or the newest search algorithms.

So, the question as a Marketer.  How do you reach these eyeballs when you know digital campaigns are useless? The answer is as clear as the refrigerator you stare at over 20,000 times a year, or should I say, the custom refrigerator magnet you can stare at over 20,000 times a year.

Now, I know what you’re probably thinking.  That 15% is probably made up of a bunch of grey-haired seniors living (more…)