In our last blog post, 3 Reasons for using Postcards in your 2016 Marketing Plans, we saw how a postcard with a 20% discount was able to attract attention, engage customers and get them to open their wallets.  It was a real-world example of direct mail success that often gets drowned out by the hype for mobile, social and email marketing.  This post is ready to cut through that hype and share some interesting data that gives postcards and direct mail marketing a little love.

The following infographic compiles data from the Direct Marketing Association’s 2015 Response Rate Report.  It compares direct mail to mobile, social media and email marketing in the key areas of response rate, costs and ROI. Of course, every campaign is different, and there are no performance guarantees, but the data builds a strong case for at least testing direct mail in your multi-channel marketing plan.  Take a look at the facts, and then contact Magnetic Attractions with any questions, or need a quote.

Continue reading to view the full infographic.

(more…)

Independent Pizza Operators have another reason to attend the International Pizza Expo this March.  Magnetic Attractions will be in the house and ready to talk pizza marketing, promotional magnets and magnet mailings.  We’ve finalized our booth location for the Pizza Expo (#1928), and are ready to answer the one big question.  “Why should I even bother to visit the Magnetic Attraction’s booth?”

Top 5 Reasons for visiting our booth (more…)

Here’s another reason to keep promotional magnets and magnetic direct mail in your marketing plans…

According to a recent Pew Research Center survey, 15% of adults in the United States don’t use the Internet, and another 9% don’t use it in their homes.   With the US population around 314,000,000, that’s a lot of people who aren’t the least bit interested in social media likes, online trends or the newest search algorithms.

So, the question as a Marketer.  How do you reach these eyeballs when you know digital campaigns are useless? The answer is as clear as the refrigerator you stare at over 20,000 times a year, or should I say, the custom refrigerator magnet you can stare at over 20,000 times a year.

Now, I know what you’re probably thinking.  That 15% is probably made up of a bunch of grey-haired seniors living (more…)

Look out Washington,  Magnetic Attractions’ summer roadtrip is heading to our nation’s capital.  No, we’re not there to take in the Smithsonian , or improve the approval ratings for Congress (like that’s possible).  Instead, we’re bringing our promotional magnets, magnetic mailers and BigMag magnetic postcards to those nonprofit marketers attending the 2013 Bridge to Integrated Marketing Conference.

This is our first year exhibiting at the “Bridge”, and we’re excited to show off our product line, especially our turnkey direct mail offerings, and we’re going to share that excitement with the fundraising pros that stop by booth 327.

Now, I know what you might be mumbling under your breath. “Direct Mail.  Didn’t that die already?”  Well, I’m thrilled to say direct mail isn’t dead.  You know who else is thrilled that direct mail is still a vibrant marketing tool?  Those customers, donors and prospects that like and engage with direct mail campaigns in their mailbox.  According to some recent survey data, you might be surprised at the effectiveness of direct mail in the United States.   (more…)

Simple. Effective. Inexpensive

Now those are three words you don’t normally see associated with healthcare. But, start talking Healthcare Marketing, and  simple, effective and inexpensive are the perfect trio of words to describe Laminated Postcards.  And, as the Affordable Care Act continues to be implemented across the country, these healthcare marketing workhorses will continue to grow in popularity.

Why are Laminated Postcards the perfect solution to any healthcare marketing need? (more…)

Follow @magattractions on Twitter to get special promos, news and product updates. Click www.twitter.com/magattractions.  See U there.

(135 character blog post seems a fitting way to celebrate having our BigMag Magnetic Postcards, Business Card Magnets, and the rest of the Magnetic Attractions product line on Twitter.)

Who said Every Door Direct Mail only works for delivering coupons for restaurants and pizza parlors.  Jacumin Plaza is a new Magnetic Attractions customer that wanted to use Every Door Direct to promote their “Free Friday Night Movies”.   

Now there are plenty of other vendors they could have used, but  they decided on Magnetic Attractions to handle their Every Door Direct campaign.   I think it’s because we offer something other vendors can’t.  

What is it that can set us apart from other Every Door Direct Mail vendors?

(more…)

More evidence that print and direct mail still has a place in this digital world – and why businesses still turn to Magnetic Attractions for BigMag and Magnetic Postcard Mailers.    

1. $47.8 Billion was spent on direct mail by businesses in 2011.
2. 76% of small businesses agree that a mix of digital and physical (print) communications is the best way to market their business.
3. On average, those that receive a printed catalog spend 28% more money and buy 28% more items than those who do not receive a catalog.
4. Mail is growing in popularity with younger (more digital) age group.  18% of those 22-24 will respond to an offer from a standard mail piece.  That’s an increase of 12% from previous years.
5. 52.4% of consumers read direct mail from merchants & 53% found direct mail useful.
6. 98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately.
7. 79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened.)
8. 51% of consumers read postcards delivered by mail.
9. B-to-B mailers reported an average response rate of 4.54% to postcards mailed to their house files.
10. Those 18-34 years old are 2x to 3x more likely to prefer direct mail and newspapers over online sources for information about household and health products, insurance and financial services.

Magnetic Attractions sure will be busy in 2012.

Wow.  where did January go.  It seems like yesterday we were trying to celebrate the holidays while producing the rush of 2012 Calendar Magnets.  Now, we’re delivering the flood of BigMag Magnetic Coupon Mailer orders that washed over us since January 3rd. It’s like all our pizza customers realized at the same time that their pizza marketing will suffer if they didn’t get their coupons out before the big game.  

Anyway, that was January.  As we roll into February, I thought this is the perfect time to update everyone on the news and events happening at Magnetic Attractions this year.       (more…)

For weeks, I was planning on writing a post on the benefits of the BigMag Magnetic Mailer for the pizza delivery game.  I wanted to highlight all the facts that show how magnetic mailers deliver results even in this age of iPads and Smartphones. Instead, I think I’ll share an experience that demonstrates the power of the magnetic postcard better than any statistic or chart.     

Last Friday night was another typical evening in our household.  My wife was working late, so I alone had to navigate the controlled chaos that’s our typical routine – kids at daycare, running kids to baseball and softball practices, and a parking lot for a freeway that pushed the stress meter off the chart.  Finally, at 6:00 I walked in the door to find my wife staring into the refrigerator.  I could tell from her blank stare that dinner wasn’t hiding behind the milk.  So, time to go with plan B.

“How about Pizza.” I said.  I know we have coupons somewhere.” (more…)