January 2nd has to be one of the toughest days on the calendar.  It’s the day that the cold reality starts to hit us that the holiday season is over.  With heavy hearts we start taking down the holiday decorations, take the tree to be recycled and start heading back to work knowing it will be months before our summer vacation.

For some, January 2nd can also give us another cold dose of reality.  The ship date for the first trade show of 2015 is just weeks away, and you’re a little afraid to break open those crates to see what survived the last show.

Chances are the big booth items – graphics, structure and design – survived and are ready to go without too much effort.  But what about the marketing collateral?  Sure, you’re ready to print new handouts, and the trade show giveaways might need to be reordered, but what about your business cards?  When was the last time you looked at your business cards with a fresh eye?  Now is the perfect time to upgrade this important networking tool.

Sure, you can look at revising graphics and layout, but one of the simplest (and most effective) upgrades could be what your business card is printed on.  Why print a great new design on the same-old paper card when magnetic business cards are a superior option.   (more…)