In our last blog post, 3 Reasons for using Postcards in your 2016 Marketing Plans, we saw how a postcard with a 20% discount was able to attract attention, engage customers and get them to open their wallets.  It was a real-world example of direct mail success that often gets drowned out by the hype for mobile, social and email marketing.  This post is ready to cut through that hype and share some interesting data that gives postcards and direct mail marketing a little love.

The following infographic compiles data from the Direct Marketing Association’s 2015 Response Rate Report.  It compares direct mail to mobile, social media and email marketing in the key areas of response rate, costs and ROI. Of course, every campaign is different, and there are no performance guarantees, but the data builds a strong case for at least testing direct mail in your multi-channel marketing plan.  Take a look at the facts, and then contact Magnetic Attractions with any questions, or need a quote.

Continue reading to view the full infographic.

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2016 is here. That means it’s time for the flood of articles on the hot Marketing trends for the new year. Naturally, we’ll read all of them to see the best way to improve customer engagement, build influence and improve our authority scores to increase sales. Sadly, these articles usually fail to mention direct mail and postcard mailings.

Now I don’t live under a rock.  I know the importance of a SEO, social and online strategy.  I also know that direct mail and postcards—while not new and sexy—are still very effective in one important area.  They still can generate sales. I saw first-hand how this sales power worked influencing buying decisions for a local business I visited after the holidays.

My experience started in our kitchen on Christmas Eve.  I had visions of a clean kitchen floor dancing through my head, but unfortunately I ran into a little Grinch (my son).  He broke our special floor cleaner, so that meant I had some shopping to do after Christmas.

I was ready to head out, when my wife stopped me by shoving a big oversized postcard in my face. It was for a big kitchen and bath store in a busy strip mall in town.  The postcard had a “20% off anything in the store” offer.“ (Disclaimer.  Magnetic Attractions didn’t print this postcard.)

Now 3 reasons why postcard mailings should be part of your 2016 plans. (more…)

Happy Holidays from the Magnetic Attractions team.

Magnetic Attractions would like to wish all our promotional magnet fans a happy and safe holiday season. We are always grateful for your trust and support, and we look forward to helping you with your marketing plans in 2016.

But before we flip the calendar magnet to 2016, We thought it would be fun to amaze and astound you with some random and interesting facts about the Christmas season.  (Ok, maybe they aren’t going to amaze or astound, but they may help you sound really smart at the holiday dinner table.)

So, grab yourself some eggnog and a Christmas cookie as we unwrap our 10 Crazy Facts about Christmas. (more…)

A familiar face returns to Magnetic Attractions

For some of our regular customers, calling in a promotional magnet order today might have felt like you’ve travelled back in time.  Don’t worry, the calendar magnet on the fridge still says 2015.  We just brought back a name from the past, to drive future success,  and we didn’t even need the Delorean to get the job done (my one Back to the Future reference, I promise). (more…)

January might be a little late/early to discuss fundraising marketing, but I just came across some survey data that could help nonprofits to budget and plan their 2015 fundraising campaigns.

According to a YouGov giving report, half of Americans surveyed have given money to a church, non-profit or charitable organizations in the past 12 months. The above chart summarizes some of the key survey results, but I think two numbers really jump out. (more…)

Independent Pizza Operators have another reason to attend the International Pizza Expo this March.  Magnetic Attractions will be in the house and ready to talk pizza marketing, promotional magnets and magnet mailings.  We’ve finalized our booth location for the Pizza Expo (#1928), and are ready to answer the one big question.  “Why should I even bother to visit the Magnetic Attraction’s booth?”

Top 5 Reasons for visiting our booth (more…)

I’m looking at my 2013 Calendar Magnet stuck to my file cabinet and it dawns on me that we’re into the month of October.  It seemed like we just celebrated Memorial Day, and now we’re creeping up on Halloween.  Yikes, time flies.  And at that moment, I realized I needed a 2014 Calendar magnet.

Now I’m lucky.  I work for Magnetic Attractions so all I have to do is raid the sample room to get a 2014 Calendar Magnet (the perks of working for a promotional magnet manufacturer).  But without this sample goldmine, I’d be out of luck and staring at an open space on my file cabinet. Talk about a huge marketing opportunity for the really smart local business.

Now, a smart businesses already knows a Calendar Magnets marketing value, and places an order every year.  Then they have something to hand out (more…)

Here’s another reason to keep promotional magnets and magnetic direct mail in your marketing plans…

According to a recent Pew Research Center survey, 15% of adults in the United States don’t use the Internet, and another 9% don’t use it in their homes.   With the US population around 314,000,000, that’s a lot of people who aren’t the least bit interested in social media likes, online trends or the newest search algorithms.

So, the question as a Marketer.  How do you reach these eyeballs when you know digital campaigns are useless? The answer is as clear as the refrigerator you stare at over 20,000 times a year, or should I say, the custom refrigerator magnet you can stare at over 20,000 times a year.

Now, I know what you’re probably thinking.  That 15% is probably made up of a bunch of grey-haired seniors living (more…)

Look out Washington,  Magnetic Attractions’ summer roadtrip is heading to our nation’s capital.  No, we’re not there to take in the Smithsonian , or improve the approval ratings for Congress (like that’s possible).  Instead, we’re bringing our promotional magnets, magnetic mailers and BigMag magnetic postcards to those nonprofit marketers attending the 2013 Bridge to Integrated Marketing Conference.

This is our first year exhibiting at the “Bridge”, and we’re excited to show off our product line, especially our turnkey direct mail offerings, and we’re going to share that excitement with the fundraising pros that stop by booth 327.

Now, I know what you might be mumbling under your breath. “Direct Mail.  Didn’t that die already?”  Well, I’m thrilled to say direct mail isn’t dead.  You know who else is thrilled that direct mail is still a vibrant marketing tool?  Those customers, donors and prospects that like and engage with direct mail campaigns in their mailbox.  According to some recent survey data, you might be surprised at the effectiveness of direct mail in the United States.   (more…)

Simple. Effective. Inexpensive

Now those are three words you don’t normally see associated with healthcare. But, start talking Healthcare Marketing, and  simple, effective and inexpensive are the perfect trio of words to describe Laminated Postcards.  And, as the Affordable Care Act continues to be implemented across the country, these healthcare marketing workhorses will continue to grow in popularity.

Why are Laminated Postcards the perfect solution to any healthcare marketing need? (more…)