Direct Mail Success – Let’s Look at the Data (Infographic)

Direct Mail DataIn our last blog post, 3 Reasons for using Postcards in your 2016 Marketing Plans, we saw how a postcard with a 20% discount was able to attract attention, engage customers and get them to open their wallets.  It was a real-world example of direct mail success that often gets drowned out by the hype for mobile, social and email marketing.  This post is ready to cut through that hype and share some interesting data that gives postcards and direct mail marketing a little love.

The following infographic compiles data from the Direct Marketing Association’s 2015 Response Rate Report.  It compares direct mail to mobile, social media and email marketing in the key areas of response rate, costs and ROI. Of course, every campaign is different, and there are no performance guarantees, but the data builds a strong case for at least testing direct mail in your multi-channel marketing plan.  Take a look at the facts, and then contact Magnetic Attractions with any questions, or need a quote.

Continue reading to view the full infographic.

Direct Mail Data

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