Archive for October, 2013

Calendar Magnets Go From Mailbox to Icebox

direct mail mailbox protestingI’m looking at my 2013 Calendar Magnet stuck to my file cabinet and it dawns on me that we’re into the month of October.  It seemed like we just celebrated Memorial Day, and now we’re creeping up on Halloween.  Yikes, time flies.  And at that moment, I realized I needed a 2014 Calendar magnet.

Now I’m lucky.  I work for Magnetic Attractions so all I have to do is raid the sample room to get a 2014 Calendar Magnet (the perks of working for a promotional magnet manufacturer).  But without this sample goldmine, I’d be out of luck and staring at an open space on my file cabinet. Talk about a huge marketing opportunity for the really smart local business.

Now, a smart businesses already knows a Calendar Magnets marketing value, and places an order every year.  Then they have something to hand out (more…)

Promotional Magnets – Going Where the Internet Can’t

Group Shot1Here’s another reason to keep promotional magnets and magnetic direct mail in your marketing plans…

According to a recent Pew Research Center survey, 15% of adults in the United States don’t use the Internet, and another 9% don’t use it in their homes.   With the US population around 314,000,000, that’s a lot of people who aren’t the least bit interested in social media likes, online trends or the newest search algorithms.

So, the question as a Marketer.  How do you reach these eyeballs when you know digital campaigns are useless? The answer is as clear as the refrigerator you stare at over 20,000 times a year, or should I say, the custom refrigerator magnet you can stare at over 20,000 times a year.

Now, I know what you’re probably thinking.  That 15% is probably made up of a bunch of grey-haired seniors living (more…)

Start A New Tradition with Calendar Magnets

In our technology-driven time it’s not difficult to figure out what day it is. That information is constantly on display on our computers, our emails and our cell phones.

Does that mean people no longer need old-fashioned calendars? Not at all.

A calendar that shows the full year at a glance is still a convenient source of information when planning trips, checking on what day a holiday falls, or how much time is left to prepare for your next convention or trade show.

That’s why most people still like to have a calendar on their desk or nearby. And that’s why a calendar magnet from Magnetic Attractions always seems to stick around until the end of the year. As long as your clients still need a calendar, why not give them one that also has your brand and contact information, so they can be reminded of you each time they check a date?

We are still creatures of habit in many ways, and many of us receive items like calendars from the same sources every year. Why not start a new annual tradition by sending calendar magnets to your customers as 2013 draws to a close? It’s a great way to renew customer relationships every day, year after year.