Look out Washington,  Magnetic Attractions’ summer roadtrip is heading to our nation’s capital.  No, we’re not there to take in the Smithsonian , or improve the approval ratings for Congress (like that’s possible).  Instead, we’re bringing our promotional magnets, magnetic mailers and BigMag magnetic postcards to those nonprofit marketers attending the 2013 Bridge to Integrated Marketing Conference.

This is our first year exhibiting at the “Bridge”, and we’re excited to show off our product line, especially our turnkey direct mail offerings, and we’re going to share that excitement with the fundraising pros that stop by booth 327.

Now, I know what you might be mumbling under your breath. “Direct Mail.  Didn’t that die already?”  Well, I’m thrilled to say direct mail isn’t dead.  You know who else is thrilled that direct mail is still a vibrant marketing tool?  Those customers, donors and prospects that like and engage with direct mail campaigns in their mailbox.  According to some recent survey data, you might be surprised at the effectiveness of direct mail in the United States.   (more…)