I must confess, I was very surprised at how many BigMag Magnetic mailers were being ordered by recycling organizations in recent months.  I know they’re great for coupon marketing, but I thought this group would turn more towards digital, web or social marketing to get their message out. 

Then I had a chance to look at some of the recycling BigMag samples, and it was very clear why they are so popular.  It’s 3 things other media have a hard time delivering.    (more…)