Have you been bitten by the Every Door Direct Mail buzz yet?  It’s hard not to considering all the advertising the USPS has been running for this program.  There also seems to be plenty of print/mail providers ready to get your business – like their Every Door Direct offering is the next best thing since sliced bread.  Visit their sites and you might be impressed with the low per piece price and how easy it seems to get your mail delivered.   

But, dig a little deeper and you’ll see the one problem other Every Door Direct Mail providers have (or actually don’t have). (more…)