Archive for February, 2012

10 Facts You Probably Didn’t Know About Direct Mail

More evidence that print and direct mail still has a place in this digital world – and why businesses still turn to Magnetic Attractions for BigMag and Magnetic Postcard Mailers.    

  1. $47.8 Billion was spent on direct mail by businesses in 2011.
  2. 76% of small businesses agree that a mix of digital and physical (print) communications is the best way to market their business.
  3. On average, those that receive a printed catalog spend 28% more money and buy 28% more items than those who do not receive a catalog.
  4. Mail is growing in popularity with younger (more digital) age group.  18% of those 22-24 will respond to an offer from a standard mail piece.  That’s an increase of 12% from previous years.
  5. 52.4% of consumers read direct mail from merchants & 53% found direct mail useful.
  6. 98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately.
  7. 79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened.)
  8. 51% of consumers read postcards delivered by mail.
  9. B-to-B mailers reported an average response rate of 4.54% to postcards mailed to their house files.
  10. Those 18-34 years old are 2x to 3x more likely to prefer direct mail and newspapers over online sources for information about household and health products, insurance and financial services.

Our New BigMag Video – 3 Minutes to Pizza Marketing Success

Pizza Marketing – BigMag Mailers Deliver Results

Independant Pizza Operators – Can you spare 3 minutes to find pizza marketing success?

Magnetic Attractions has a new 3-minute pizza video that really is a must-see.  It stars three of our favorite things – a pizza BigMag Magnetic Postcard, our own Bill Graham, and a delicious pepperoni pizza –  in a dramatic portrayal of terror when  5:15 rolls around and there’s nothing in the refrigerator.

Ok, maybe it’s not that dramatic or scary, but our BigMag does play the hero when it gets used to turn an empty fridge into a delicious pizza.  How’d the BigMag do it?  Well, that would ruin the ending, but let’s just say our hero helped one smart pizza operator (more…)