Magnets – The Perfect Prescription for Urgent Care Marketing

First Aid Kit with MoneyA blog posting I recently read from Urgent Care Marketing entitled “Evaluate & Purchase Paid Advertising” stressed how advertising recall is crucial for urgent care centers to grow revenues. While a good read, it missed the one marketing solution best suited for their specialty, the promotional magnet and magnetic mailer.

According to the author, urgent care centers face a daily challenge – there’s no predicting when people will get sick and need their services. Centers need to advertise to get their name out.  BUT, unlike other businesses that can send out advertising and see immediate results, urgent care centers could wait weeks or months for an ad to generate prospective patients.  Therefore, it is important  that potential patients be exposed to your ad message as much as possible.

I couldn’t help but think that their challenges just screamed for a magnet solution.  After all, recall is what a magnet or magnetic mailer does best – generate responses long after most other ad campaigns have faded from memory – at a fraction of the cost of most other forms of advertising.  Why?

Because a magnet will practically live forever on a refrigerator door, to be seen by an average family over 50 times a day, or 20,000 times a year.

Think about that type of recall power when you’re planning to advertise.  Then just imagine that its’ 10:00 pm and a family a few blocks away needs emergency medical care.  They are worried, anxious and in a rush to find the best care.  What do you think has the best  chance of getting them through your doors?

A magnet (with your contact information) that’s been holding up the kid’s artwork on their refrigerator and seen over 50 times a day.

A print or online advertisement they threw out, deleted, filed away and forgot weeks ago.

Yep.  it looks like the magnet wins again.

To read more about using promotional magnets and magnet mailers in your practice, please go to the Market Solutions section of our website.

Comments are closed.