Health Care Service Providers – including Doctors, Dentists, Hospitals, Clinics, and Urgent Care Centers – can face some major challenges when it comes to marketing their services, which we hope to illustrate using an example of a neighborhood Urgent Care Center.
It's 10:00 pm and Fred Smith needs a doctor, but office hours aren't for another 10 hours. Meanwhile, Doctor's X and Y run an Urgent Care Center 5 blocks from Fred. They are open until midnight, will take his insurance and have few people in the waiting room. However, since Doctor's X & Y only use word of mouth to attract patients, Fred had no idea their Urgent Care exists and drives to the local ER instead.
To grow their practice, Doctors X and Y realize that to treat more patients, they must start treating their practice like any other business. That means:
Or, as Doctor X asks, "Is there a way to advertise within our neighborhood so whatever we do (print, mail, etc.) our efforts will continue to reward us with prospective patients weeks, months or even years after seeing our ad?"
Quite simply, our promotional magnets, BigMags and magnetic postcards are simple, inexpensive and effective marketing tools for a growing number of health care professionals looking for greater profits. Their success is a result of the 3 R's all our magnets offer.
Reach – Products like the BigMag or Laminated Postcards (a postcard with a magnet affixed to 1 side) can be designed, printed and mailed to any mailing list.
Results – Surveys by the Direct Marketing Association have shown that magnets get proven results.
Recall – Is what sets our magnetic products apart from print, TV, radio or other local advertising opportunities.
What does this mean for health care centers? Magnets and magnet mailings can deliver the reach, response and recall you need to drive patients through your doors. Contact a Magnetic Attractions representative today to see how the power of magnets can attract more patients to your practice.