More evidence that print and direct mail still has a place in this digital world – and why businesses still turn to Magnetic Attractions for BigMag and Magnetic Postcard Mailers.    

1. $47.8 Billion was spent on direct mail by businesses in 2011.
2. 76% of small businesses agree that a mix of digital and physical (print) communications is the best way to market their business.
3. On average, those that receive a printed catalog spend 28% more money and buy 28% more items than those who do not receive a catalog.
4. Mail is growing in popularity with younger (more digital) age group.  18% of those 22-24 will respond to an offer from a standard mail piece.  That’s an increase of 12% from previous years.
5. 52.4% of consumers read direct mail from merchants & 53% found direct mail useful.
6. 98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately.
7. 79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened.)
8. 51% of consumers read postcards delivered by mail.
9. B-to-B mailers reported an average response rate of 4.54% to postcards mailed to their house files.
10. Those 18-34 years old are 2x to 3x more likely to prefer direct mail and newspapers over online sources for information about household and health products, insurance and financial services.

Pizza Marketing – BigMag Mailers Deliver Results

Independant Pizza Operators – Can you spare 3 minutes to find pizza marketing success?

Magnetic Attractions has a new 3-minute pizza video that really is a must-see.  It stars three of our favorite things – a pizza BigMag Magnetic Postcard, our own Bill Graham, and a delicious pepperoni pizza –  in a dramatic portrayal of terror when  5:15 rolls around and there’s nothing in the refrigerator.

Ok, maybe it’s not that dramatic or scary, but our BigMag does play the hero when it gets used to turn an empty fridge into a delicious pizza.  How’d the BigMag do it?  Well, that would ruin the ending, but let’s just say our hero helped one smart pizza operator (more…)

Magnetic Attractions sure will be busy in 2012.

Wow.  where did January go.  It seems like yesterday we were trying to celebrate the holidays while producing the rush of 2012 Calendar Magnets.  Now, we’re delivering the flood of BigMag Magnetic Coupon Mailer orders that washed over us since January 3rd. It’s like all our pizza customers realized at the same time that their pizza marketing will suffer if they didn’t get their coupons out before the big game.  

Anyway, that was January.  As we roll into February, I thought this is the perfect time to update everyone on the news and events happening at Magnetic Attractions this year.       (more…)

I took this photo of my front door last Friday afternoon.  Notice anything wrong with this picture? Can you see the door hanger full of pizza coupons?  No?  That’s because you were silly enough to look on the front door.  You’ll miss them unless you look down on the ground (I know I almost did).     

I’m sure this local pizzeria would be thrilled to hear that their pizza marketing had become litter in front of my house.  Why didn’t they at least go with a magnetic door hanger, or something else that could have stuck on the door?  ( I’m not even going to get into direct mail marketing, promotional magnets, or our Market Solutions page full of pizza marketing tips.)  That was just one question that came to mind as I took out my phone and shot this picture.  (more…)

I started 2012 on a good note.  I got my new calendar magnet on the fridge door and spent the holidays catching up on marketing news and statistics that relates to promotional magnets and magnetic mailers. 

The problem was that it didn’t take long for my mood to change, and I got fed up with the way traditional direct mail got thrown under the bus.  Unfortunately for you, I’m using this posting to vent.  You can think of this as my one-man occupy protest.  

What started all the ruckus?  I’m glad you asked.  I was in one of the Linkedin groups Magnetic Attractions participates in.  I was reading one of our posts on how pizza operators can use our pizza magnets, and saturation mailing campaigns to attract new customers.  Magnetic Attractions has been doing pizza marketing for over 20 years, so we know what we’re talking about. (more…)

With Christmas right around the corner, I thought it time to answer that burning holiday question being discussed at the  best Christmas parties across the country (OK, the Magnetic Attractions Christmas Party.)

“If Promotional Magnets could be any of Santa’s reindeer, which one would it be? ” 

The answer is as clear as the nose on your face. (more…)

Even Though We Will Be Closed 12/26 – 2/2 for the Holidays

• Are you looking to order that end of year business card magnet, calendar magnet or any of our other promotional magnets?
• Do you need to order magnetic postcards for your January direct mail campaign? 
• Do you want to talk to a Magnetic Attractions expert about how refrigerator magnets can improve your next marketing campaign?

If the answer is yes, then let this be the nudge you need to pick up the phone and place your magnet order today.  If nothing else, you should check out the Magnetic Attractions Holiday Schedule to decide when your refrigerator magnets need to be ordered.       (more…)

1 – Discounts, Discounts, Discounts- You can find exclusive “Fan-Only” discounts on our promotional magnets and magnetic mailers.
2 – Savings, Savings, Savings- Facebook gives you one more place to access money-saving magnet promotions that you might have missed elsewhere.
3 – News You Can Use – We provide links to valuable content from experts in direct response, social and online marketing.  Use this information to help you do your job better, faster and easier.  
4 – Product Announcements – You’ll get a first peak whenever we launch a new magnet product or direct marketing services.
5 – Company Updates – Find out what’s happening at Magnetic Attractions before anyone else.

Of course, to take advantage of these 5 reasons, you need to first go out and like us at www.facebook.com/magneticattractions.  Then, enjoy the savings, information and images provided – and don’t forget to add your comments.  We want to hear from you.

For weeks, I was planning on writing a post on the benefits of the BigMag Magnetic Mailer for the pizza delivery game.  I wanted to highlight all the facts that show how magnetic mailers deliver results even in this age of iPads and Smartphones. Instead, I think I’ll share an experience that demonstrates the power of the magnetic postcard better than any statistic or chart.     

Last Friday night was another typical evening in our household.  My wife was working late, so I alone had to navigate the controlled chaos that’s our typical routine – kids at daycare, running kids to baseball and softball practices, and a parking lot for a freeway that pushed the stress meter off the chart.  Finally, at 6:00 I walked in the door to find my wife staring into the refrigerator.  I could tell from her blank stare that dinner wasn’t hiding behind the milk.  So, time to go with plan B.

“How about Pizza.” I said.  I know we have coupons somewhere.” (more…)

Magnetic Attractions recently returned from a little trip to Boston. No it wasn’t for the history or fall foliage, but rather to exhibit our magnets and magnetic mailers at the 2011 Direct Marketing Show. I’m not afraid to admit that I was a little worried about this show.  With this show geared toward digital marketing, I worried attendees might mistakenly view us as the big guy to your left.  

Then the show started, and I worred for nothing.  Sure search, mobile and social media were the hot topics driving the bus, but we still had plenty of traffic getting off at our booth.  They used direct mail because they had success with direct mail.  Here’s just a few reasons why.  I call them:

5 Reasons Mail & Magnets Can Thrive in the Digital Age

$47.8 Billion will be spent on direct mail by businesses in 2011

52.4% of consumers read direct mail from merchants & 53% found direct mail useful

98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately

79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened)

51% of consumers read postcards delivered by mail

Our BigMags historically have an average response rate between 8% – 11%.

Adding a magnet to a postcard increases readership by 52% compared to postcards without magnets

Magnets increase response rates by over 73%

OK.  I can’t count, but you get the idea.  Direct mail still delivers results and can live a long, healthy life (especially when working alongside a digital strategy).  Of course, add a magnet to the mail and really see results really take off.  Why not give it a try and see for yourself.

To learn more about our promotional magnets, magnetic postcards and direct mail solutions, please give Magnetic Attractions a call at (800) 521-4773 or visit our market solutions page for more details.