More evidence that print and direct mail still has a place in this digital world – and why businesses still turn to Magnetic Attractions for BigMag and Magnetic Postcard Mailers.    

1. $47.8 Billion was spent on direct mail by businesses in 2011.
2. 76% of small businesses agree that a mix of digital and physical (print) communications is the best way to market their business.
3. On average, those that receive a printed catalog spend 28% more money and buy 28% more items than those who do not receive a catalog.
4. Mail is growing in popularity with younger (more digital) age group.  18% of those 22-24 will respond to an offer from a standard mail piece.  That’s an increase of 12% from previous years.
5. 52.4% of consumers read direct mail from merchants & 53% found direct mail useful.
6. 98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately.
7. 79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened.)
8. 51% of consumers read postcards delivered by mail.
9. B-to-B mailers reported an average response rate of 4.54% to postcards mailed to their house files.
10. Those 18-34 years old are 2x to 3x more likely to prefer direct mail and newspapers over online sources for information about household and health products, insurance and financial services.

Magnetic Attractions sure will be busy in 2012.

Wow.  where did January go.  It seems like yesterday we were trying to celebrate the holidays while producing the rush of 2012 Calendar Magnets.  Now, we’re delivering the flood of BigMag Magnetic Coupon Mailer orders that washed over us since January 3rd. It’s like all our pizza customers realized at the same time that their pizza marketing will suffer if they didn’t get their coupons out before the big game.  

Anyway, that was January.  As we roll into February, I thought this is the perfect time to update everyone on the news and events happening at Magnetic Attractions this year.       (more…)

1 – Discounts, Discounts, Discounts- You can find exclusive “Fan-Only” discounts on our promotional magnets and magnetic mailers.
2 – Savings, Savings, Savings- Facebook gives you one more place to access money-saving magnet promotions that you might have missed elsewhere.
3 – News You Can Use – We provide links to valuable content from experts in direct response, social and online marketing.  Use this information to help you do your job better, faster and easier.  
4 – Product Announcements – You’ll get a first peak whenever we launch a new magnet product or direct marketing services.
5 – Company Updates – Find out what’s happening at Magnetic Attractions before anyone else.

Of course, to take advantage of these 5 reasons, you need to first go out and like us at www.facebook.com/magneticattractions.  Then, enjoy the savings, information and images provided – and don’t forget to add your comments.  We want to hear from you.

For weeks, I was planning on writing a post on the benefits of the BigMag Magnetic Mailer for the pizza delivery game.  I wanted to highlight all the facts that show how magnetic mailers deliver results even in this age of iPads and Smartphones. Instead, I think I’ll share an experience that demonstrates the power of the magnetic postcard better than any statistic or chart.     

Last Friday night was another typical evening in our household.  My wife was working late, so I alone had to navigate the controlled chaos that’s our typical routine – kids at daycare, running kids to baseball and softball practices, and a parking lot for a freeway that pushed the stress meter off the chart.  Finally, at 6:00 I walked in the door to find my wife staring into the refrigerator.  I could tell from her blank stare that dinner wasn’t hiding behind the milk.  So, time to go with plan B.

“How about Pizza.” I said.  I know we have coupons somewhere.” (more…)

Do you know what God, the iPhone, New York Yankees and Magnetic Attractions all have in common?   Would you believe that we all now can attract loyal followers on Facebook?  That’s right, you can now like us online and become a friend of our promotional magnets and magnetic mailers.  

Now I know it will be hard to get as many friends as God, but if you’re looking for the latest deals on products like Business Card Magnets, Calendar Magnets or BigMag Magnetic Mailers, then you need to like us and follow us regularly.  You’ll never know what news, deals and other plesant surprizes you’ll find there. 

Go to Facebook and search for Magnetic Attractions, or click the link  https://www.facebook.com/pages/Magnetic-Attractions/252084231494082.

Magnetic Attractions recently returned from a little trip to Boston. No it wasn’t for the history or fall foliage, but rather to exhibit our magnets and magnetic mailers at the 2011 Direct Marketing Show. I’m not afraid to admit that I was a little worried about this show.  With this show geared toward digital marketing, I worried attendees might mistakenly view us as the big guy to your left.  

Then the show started, and I worred for nothing.  Sure search, mobile and social media were the hot topics driving the bus, but we still had plenty of traffic getting off at our booth.  They used direct mail because they had success with direct mail.  Here’s just a few reasons why.  I call them:

5 Reasons Mail & Magnets Can Thrive in the Digital Age

$47.8 Billion will be spent on direct mail by businesses in 2011

52.4% of consumers read direct mail from merchants & 53% found direct mail useful

98% of consumers bring their mail in the day it’s delivered & 77% sort through it immediately

79% of households read, or at least skim advertising received in the mail. (Only about 19% of commercial emails are even opened)

51% of consumers read postcards delivered by mail

Our BigMags historically have an average response rate between 8% – 11%.

Adding a magnet to a postcard increases readership by 52% compared to postcards without magnets

Magnets increase response rates by over 73%

OK.  I can’t count, but you get the idea.  Direct mail still delivers results and can live a long, healthy life (especially when working alongside a digital strategy).  Of course, add a magnet to the mail and really see results really take off.  Why not give it a try and see for yourself.

To learn more about our promotional magnets, magnetic postcards and direct mail solutions, please give Magnetic Attractions a call at (800) 521-4773 or visit our market solutions page for more details.

Magnetic Attractions has just launched  a new 4-color postcard mailer and it doesn’t include a magnet.  Now for a company named Magnetic Attractions, this can seem out of place - like offering peanut butter without jelly, macaroni without cheese, or Apple without Steve Jobs seems out of place.

So, why are we skipping the magnet?  The idea originated after we started talking to customers about their marketing needs.  They all agreed that the postcard & magnet combo was king when it came to generating repeat business and long-term brand recognition.  But, they had times when their campaign focus wasn’t long-term.  As a result, the magnet wasn’t as critical for success.  (Yes, it was also hard for us to believe at first.)

We heard about  ”now” events that need a fast-acting marketing effort.  After all, a marketing campaign doesn’t need to live forever when the sale ends this weekend.  So, we went bold and launched a new postcard mailer that focuses on the immediate.  You can save the magnet for a later mailing.

So, is your grand opening right now?  Running a sale or promotion now? Need to fill a seminar now?  Or, just need more customers now?  These are just a few examples of campaigns that can succeed without an affixed magnet.  Contact Magnetic Attractions at (800) 521-4773 and see what we can do for you. Or, you can click here to learn more about our new postcards.