Magnets – The Perfect Prescription for Urgent Care Marketing
A blog posting I recently read from Urgent Care Marketing entitled “Evaluate & Purchase Paid Advertising” stressed how advertising recall is crucial for urgent care centers to grow revenues. While a good read, it missed the one marketing solution best suited for their specialty, the promotional magnet and magnetic mailer.
According to the author, urgent care centers face a daily challenge – there’s no predicting when people will get sick and need their services. Centers need to advertise to get their name out. BUT, unlike other businesses that can send out advertising and see immediate results, urgent care centers could wait weeks or months for an ad to generate prospective patients. Therefore, it is important that potential patients be exposed to your ad message as much as possible. (more…)
