I took this photo of my front door last Friday afternoon.  Notice anything wrong with this picture? Can you see the door hanger full of pizza coupons?  No?  That’s because you were silly enough to look on the front door.  You’ll miss them unless you look down on the ground (I know I almost did).     

I’m sure this local pizzeria would be thrilled to hear that their pizza marketing had become litter in front of my house.  Why didn’t they at least go with a magnetic door hanger, or something else that could have stuck on the door?  ( I’m not even going to get into direct mail marketing, promotional magnets, or our Market Solutions page full of pizza marketing tips.)  That was just one question that came to mind as I took out my phone and shot this picture. 

1. Does this pizzeria like the concept of having their name (brand) being walked over?  That’s almost what happened at my door.   It’s funny how you instantly think of trash when you see something laying on the ground.
2. Are they sure my house was the only one like this?  My quick survey of 4 or 5 houses in my neighborhood didn’t provide good news for them.  All those door hangers were on the ground.  It’s not a scientific study, but still problematic.  
3. Are they going to be happy with the coupon redemption rate?  If my house is any indication, the answer is no.  After I took this photo I walked in the house empty-handed.  I was too lazy to bend down to pick it up.  I figured I’d get it later.

The next time I saw this door hanger again was Saturday morning.  It was nicely crumpled up and in the trash can in my garage.  Fortunately, Friday night we used coupons from another pizzeria for dinner.  Those coupons came in our mailbox, and we had them stuck to our refrigerator.