Direct Mail Success – Let’s Look at the Data (Infographic)

Jan 12 2016

Direct Mail DataIn our last blog post, 3 Reasons for using Postcards in your 2016 Marketing Plans, we saw how a postcard with a 20% discount was able to attract attention, engage customers and get them to open their wallets.  It was a real-world example of direct mail success that often gets drowned out by the hype for mobile, social and email marketing.  This post is ready to cut through that hype and share some interesting data that gives postcards and direct mail marketing a little love.

The following infographic compiles data from the Direct Marketing Association’s 2015 Response Rate Report.  It compares direct mail to mobile, social media and email marketing in the key areas of response rate, costs and ROI. Of course, every campaign is different, and there are no performance guarantees, but the data builds a strong case for at least testing direct mail in your multi-channel marketing plan.  Take a look at the facts, and then contact Magnetic Attractions with any questions, or need a quote.

Continue reading to view the full infographic.

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3 Reasons for using Postcards in your 2016 Marketing Plans

Jan 06 2016

Direct Mail Reasons2016 is here. That means it’s time for the flood of articles on the hot Marketing trends for the new year. Naturally, we’ll read all of them to see the best way to improve customer engagement, build influence and improve our authority scores to increase sales. Sadly, these articles usually fail to mention direct mail and postcard mailings.

Now I don’t live under a rock.  I know the importance of a SEO, social and online strategy.  I also know that direct mail and postcards—while not new and sexy—are still very effective in one important area.  They still can generate sales. I saw first-hand how this sales power worked influencing buying decisions for a local business I visited after the holidays.

My experience started in our kitchen on Christmas Eve.  I had visions of a clean kitchen floor dancing through my head, but unfortunately I ran into a little Grinch (my son).  He broke our special floor cleaner, so that meant I had some shopping to do after Christmas.

I was ready to head out, when my wife stopped me by shoving a big oversized postcard in my face. It was for a big kitchen and bath store in a busy strip mall in town.  The postcard had a “20% off anything in the store” offer.“ (Disclaimer.  Magnetic Attractions didn’t print this postcard.)

Now 3 reasons why postcard mailings should be part of your 2016 plans.

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Season’s Greetings & 10 Crazy Holiday Facts

Dec 24 2015
Happy Holidays from the entire Magnetic Attractions team.

Happy Holidays from the Magnetic Attractions team.

Magnetic Attractions would like to wish all our promotional magnet fans a happy and safe holiday season. We are always grateful for your trust and support, and we look forward to helping you with your marketing plans in 2016.

But before we flip the calendar magnet to 2016, We thought it would be fun to amaze and astound you with some random and interesting facts about the Christmas season.  (Ok, maybe they aren’t going to amaze or astound, but they may help you sound really smart at the holiday dinner table.)

 

So, grab yourself some eggnog and a Christmas cookie as we unwrap our 10 Crazy Facts about Christmas.

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Piece of Pie Promotion – What a Great Pizza Marketing Idea

Nov 24 2015

Promote the Pie Magnet Program(That’s why our “Promote the Pie” magnet program has been around for over 20 years)

If you are an independent pizza operator, you are always keeping one eye focused on the hot new trends in pizza marketing.  So, I’m sure you noticed the latest advertising from one national chain that is using a pizza slice to promote their loyalty program.   Without going into details, they found a promotion designed to drive more online orders by offering free pizza as a reward.

Time will tell if this is a successful campaign, but with consumers in love with a good loyalty program, my guess is that it will be.  So this might be a great time to start up your own loyalty program, and Magnetic Attractions can help get you started with our Promote the Pie magnet program.

With the Promote the Pie program, you can use promotional magnets as the first step to an effective loyalty program.  Best of all, you can start up this program with just a minimum investment of time and resources.  A slice magnet is really all it takes to get started.

Here’s How the Promote the Pie Program Works

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3 Reasons For Ordering Printed Calendars This Fall

Oct 23 2015

Calendar Image for Blog Header

Yes, even in this digital age, print and calendar magnets continue to prove their marketing muscle for customer engagement and overall brand awareness.  As we come to the end of the year when calendar orders take off, Magnetic Attractions would like to share 3 key reasons why you need to consider ordering  print and calendar magnets this fall.

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Back to the Future

Jan 21 2015

A familiar face returns to Magnetic Attractions

For some of our regular customers, calling in a promotional magnet order today might have felt like you’ve travelled back in time.  Don’t worry, the calendar magnet on the fridge still says 2015.  We just brought back a name from the past, to drive future success,  and we didn’t even need the Delorean to get the job done (my one Back to the Future reference, I promise).

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Fundraising Fact – Direct Mail Delivers Results

Jan 10 2015

Fundraising Donor Image - 496x496

January might be a little late/early to discuss fundraising marketing, but I just came across some survey data that could help nonprofits to budget and plan their 2015 fundraising campaigns.

According to a YouGov giving report, half of Americans surveyed have given money to a church, non-profit or charitable organizations in the past 12 months. The above chart summarizes some of the key survey results, but I think two numbers really jump out.

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Are Your Business Cards Ready for a New Trade Show Season?

Jan 05 2015

January 2nd has to be one of the toughest days on the calendar.  It’s the day that the cold reality starts to hit us that the holiday season is over.  With heavy hearts we start taking down the holiday decorations, take the tree to be recycled and start heading back to work knowing it will be months before our summer vacation.

For some, January 2nd can also give us another cold dose of reality.  The ship date for the first trade show of 2015 is just weeks away, and you’re a little afraid to break open those crates to see what survived the last show.

Business Card MagnetChances are the big booth items – graphics, structure and design – survived and are ready to go without too much effort.  But what about the marketing collateral?  Sure, you’re ready to print new handouts, and the trade show giveaways might need to be reordered, but what about your business cards?  When was the last time you looked at your business cards with a fresh eye?  Now is the perfect time to upgrade this important networking tool.

Sure, you can look at revising graphics and layout, but one of the simplest (and most effective) upgrades could be what your business card is printed on.  Why print a great new design on the same-old paper card when magnetic business cards are a superior option.  

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Magnets – Turning Nonprofit Marketers into Superheroes

Jul 09 2014

 

Breakthrough Page

Magnetic Attractions is taking their magnet marketing and direct mail solutions on a little summer road trip. We’re in Washington, DC exhibiting at the 9th Annual Bridge to Integrated Marketing and Fundraising Conference.  We’re handing out our new Nonprofit Catalog, sample magnets and a special photo frame created just for the Bridge Conference.  More importantly, we’re spreading the word how magnets and magnetic direct mail can help you become a nonprofit marketing superhero.

From a simple 2×2 square magnet and photo frames to Laminated Postcards and Outdoor Magnets, our products can work alone, or combined with your online efforts to help you succeed in today’s competitive world.

Click here to read how our magnets can help you engage donors as thank you gifts, fundraising appeals and volunteer recruitment.   You can even request a free sample pack while you are there.  Then give us a call at (800) 521-4773 to talk to our magnet experts.  They aren’t going to help you leap tall building in a single bound, but they will help you attract and retain donors without blowing up the budget.

 

 

 

 

Mom knows best when it comes to print coupons

Jan 31 2014

Working momI think  most of us can agree that moms know best when it comes to squeezing every nickel out of the family budget.  You also don’t need to be a fan of those reality coupon shows to know moms manage those nickels by using coupons.

But, since this is 2014 not 1984, you might assume that the days of cutting out traditional print coupons has been replaced by their digitial counterpart.   That’s why a recent survey by Womensforum.com caught my eye and gave fresh evidence that print marketing is still alive and well (and maybe why our BigMag coupon mailers are so popular).

According to the Womensforum survey of 2,200 moms –

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